Everyone in this business seems to looking for a silver bullet solutions with regard to cultivating and engaging an audience through new media. Unfortunately, traditional marketing and public relations skills are ill-suited to the task of effectively using these outlets which rely on close and sincere communication. Intimacy and community don’t scale and in order to use new tools to successfully connect with your audience and improve marketing performance you need help from a leading new media expert in the field; and Drew McManus is the authority you’ve been looking for.

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